# Plateful Kitchen ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/plateful-kitchen Plateful Kitchen (food and nutrition, physical product) has 3 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 143 days: “We need to publicly apologize to everyone who bought our Titanium Pro Pan, because we lied.” The ad types it repeats: product demo, talking head. ## Plateful Kitchen's live ads, longest running first ### 1. “We need to publicly apologize to everyone who bought our Titanium Pro Pan, because we lied.” - Type: Product demo. Format: Fake apology 'we lied' discount reveal - Running: 143 days, 16 versions. Reach: #1 by reach of Plateful Kitchen's 12 active ads - Ad text: Save up to 70% on our Titanium Pro Pan - non-toxic, naturally nonstick, high performance, metal utensil safe, dishwasher safe, and beautifully designed. Act fast while stock is available. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1355818069740760) ### 2. “This is why we started our own cookware company.” - Type: Product demo. Format: Warehouse overstock excuse + PFAS fear-mongering - Running: 135 days, 2 versions. Reach: #11 by reach of Plateful Kitchen's 12 active ads - Ad text: Save up to 70% on our Titanium Pro Pan - non-toxic, naturally nonstick, high performance, metal utensil safe, dishwasher safe, and beautifully designed. Act fast while stock is available. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1973920883230216) ### 3. “They don't usually let us tell you stuff like this” - Type: Talking head. Format: Rogue warehouse worker overstock leak - Running: 106 days, 2 versions. Reach: #15 by reach of Plateful Kitchen's 12 active ads - Ad text: Spoiled Food, Wasted Groceries, or Freezer-Burned Meat? Thousands of families are using VacuSeal to finally stop wasting food and save money on groceries every single week. Here’s the quickest, ea - [Meta Ad Library](https://www.facebook.com/ads/library/?id=912338984533713) ## Other food and nutrition brands - [The Heavy Cup](https://tryvolume.app/working/ads/the-heavy-cup.md): 4 live ads, longest 957 days - [Mason Genie](https://tryvolume.app/working/ads/mason-genie.md): 4 live ads, longest 706 days - [Purity Coffee](https://tryvolume.app/working/ads/purity-coffee.md): 3 live ads, longest 706 days - [Unjury- Medical Quality Protein](https://tryvolume.app/working/ads/unjury-medical-quality-protein.md): 3 live ads, longest 696 days - [Made by Nacho](https://tryvolume.app/working/ads/made-by-nacho.md): 4 live ads, longest 426 days - [Food Storage Tips](https://tryvolume.app/working/ads/food-storage-tips.md): 5 live ads, longest 384 days - [ModifyHealth](https://tryvolume.app/working/ads/modifyhealth.md): 5 live ads, longest 341 days - [Wellness Tips](https://tryvolume.app/working/ads/wellness-tips.md): 5 live ads, longest 315 days ## See the creatives The Volume library shows Plateful Kitchen's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Plateful Kitchen")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is Plateful Kitchen running on Facebook and Instagram?** 3 ads qualify this week: “We need to publicly apologize to everyone who bought our Titanium Pro Pan, because we lied.” (product demo, 143 days); “This is why we started our own cookware company.” (product demo, 135 days); “They don't usually let us tell you stuff like this” (talking head, 106 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/plateful-kitchen. **What is Plateful Kitchen's longest-running ad?** “We need to publicly apologize to everyone who bought our Titanium Pro Pan, because we lied.”, a product demo (fake apology 'we lied' discount reveal) that has run 143 days in 16 versions. Meta Ad Library: https://www.facebook.com/ads/library/?id=1355818069740760 **What hooks does Plateful Kitchen use in its ads?** Its live ads open with “We need to publicly apologize to everyone who bought our Titanium Pro Pan, because we lied.”, “This is why we started our own cookware company.”, “They don't usually let us tell you stuff like this”. **Which other food and nutrition brands have ads that are working?** The Heavy Cup (4 live ads, longest 957 days), Mason Genie (4 live ads, longest 706 days), Purity Coffee (3 live ads, longest 706 days), Unjury- Medical Quality Protein (3 live ads, longest 696 days), Made by Nacho (4 live ads, longest 426 days). Every niche: https://tryvolume.app/working/ads. **How do I see Plateful Kitchen's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Plateful Kitchen"). Your ad here and want it removed? Email support@tryvolume.app.