# Paco&Pepper ads: what's working in its Facebook and Instagram ads, November 2026

Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/paco-and-pepper

Paco&Pepper (family and pets, physical product) has 4 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 742 days: “Not to be dramatic, but I think this litter just changed my life.” The ad types it repeats: product demo, comparison, lifestyle.

## Paco&Pepper's live ads, longest running first

### 1. “Not to be dramatic, but I think this litter just changed my life.”

- Type: Product demo. Format: Bare-hand litter smell test and comparison
- Running: 742 days. Reach: #1 by reach of Paco&Pepper's 4 active ads
- Ad text: Made for cat parents who actually care about their cat's health. Shop now and save 10% + get a free toy!
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=950438460249435)

### 2. “PACO & PEPPER CAT LITTER vs TRADITIONAL CAT LITTER”

- Type: Comparison. Format: Vibrant bag vs grey jug Us-vs-Them
- Running: 395 days. Reach: #21 by reach of Paco&Pepper's 4 active ads
- Ad text: Your search for the best litter ends here.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=844921404700252)

### 3. “Proof that my cat loves these supplements from Paco & Pepper.”

- Type: Lifestyle. Format: Cat-paw-in-jar palatability proof + indoor cat education
- Running: 200 days. Reach: #23 by reach of Paco&Pepper's 4 active ads
- Ad text: Everything your cat actually needs: joints, coat, urinary health, and longevity, made just for them.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1625664505152431)

### 4. “If you can see the cloud, you're both breathing it.”

- Type: Comparison. Format: Backlit dust cloud split-screen comparison
- Running: 24 days. Reach: #28 by reach of Paco&Pepper's 4 active ads
- Ad text: Cat litter made from OLIVE PITS?! 🫒🐈 Yep. And it might just change the way you think about cat litter. ✅ Lab-tested 0% dust ✅ Fast, firm clumping ✅ Low tracking ✅ No added fragrance Meet Paco & P
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1153619470329840)

## Other family and pets brands

- [West Michigan K9](https://tryvolume.app/working/ads/west-michigan-k9.md): 3 live ads, longest 2,159 days
- [The Mellow Dog](https://tryvolume.app/working/ads/the-mellow-dog.md): 5 live ads, longest 1,073 days
- [Ivan Balabanov](https://tryvolume.app/working/ads/ivan-balabanov.md): 4 live ads, longest 1,054 days
- [Baby Knits](https://tryvolume.app/working/ads/baby-knits.md): 5 live ads, longest 775 days
- [Catalyst Pet Natural Litter](https://tryvolume.app/working/ads/catalyst-pet-natural-litter.md): 5 live ads, longest 539 days
- [BestMoney Pet Insurance](https://tryvolume.app/working/ads/bestmoney-pet-insurance.md): 4 live ads, longest 537 days
- [Strolee Baby](https://tryvolume.app/working/ads/strolee-baby.md): 5 live ads, longest 460 days
- [WellnessBaby](https://tryvolume.app/working/ads/wellnessbaby.md): 5 live ads, longest 457 days

## See the creatives

The Volume library shows Paco&Pepper's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Paco&Pepper")`.

## How this is measured

- Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
- "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
- A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

## FAQ

**What ads is Paco&Pepper running on Facebook and Instagram?**
4 ads qualify this week: “Not to be dramatic, but I think this litter just changed my life.” (product demo, 742 days); “PACO & PEPPER CAT LITTER vs TRADITIONAL CAT LITTER” (comparison, 395 days); “Proof that my cat loves these supplements from Paco & Pepper.” (lifestyle, 200 days); “If you can see the cloud, you're both breathing it.” (comparison, 24 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/paco-and-pepper.

**What is Paco&Pepper's longest-running ad?**
“Not to be dramatic, but I think this litter just changed my life.”, a product demo (bare-hand litter smell test and comparison) that has run 742 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=950438460249435

**What hooks does Paco&Pepper use in its ads?**
Its live ads open with “Not to be dramatic, but I think this litter just changed my life.”, “PACO & PEPPER CAT LITTER vs TRADITIONAL CAT LITTER”, “Proof that my cat loves these supplements from Paco & Pepper.”, “If you can see the cloud, you're both breathing it.”.

**Which other family and pets brands have ads that are working?**
West Michigan K9 (3 live ads, longest 2,159 days), The Mellow Dog (5 live ads, longest 1,073 days), Ivan Balabanov (4 live ads, longest 1,054 days), Baby Knits (5 live ads, longest 775 days), Catalyst Pet Natural Litter (5 live ads, longest 539 days). Every niche: https://tryvolume.app/working/ads.

**How do I see Paco&Pepper's ads myself?**
Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Paco&Pepper").


Your ad here and want it removed? Email support@tryvolume.app.