# New Things Lab ads: what's working in its Facebook and Instagram ads, November 2026

Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/new-things-lab

New Things Lab (tech and ai, physical product) has 3 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 395 days: “Meet ZONE, a quiet companion for focused work.” The ad types it repeats: product demo.

## New Things Lab's live ads, longest running first

### 1. “Meet ZONE, a quiet companion for focused work.”

- Type: Product demo. Format: Tactile flip-timer desk setup montage
- Running: 395 days. Reach: #2 by reach of New Things Lab's 4 active ads
- Ad text: Meet ZONE, a quiet companion for focused work. Four sides, four customizable time blocks. The tactile interaction guides the user to balance productivity & rest. Get more out of your day with intuiti
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1487772812531978)

### 2. “A whiteboard in your wallet?”

- Type: Product demo. Format: 15-second rapid-fire EDC gadget spec rundown
- Running: 191 days. Reach: #1 by reach of New Things Lab's 4 active ads
- Ad text: Meet the first whiteboard wallet ever. MEMO is the distraction-free notebook & wallet combination that is always with you to capture ideas, lists and to do's. It’s great for ✅ mental clarity ✅ focuse
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1109166892260429)

### 3. “Who said an analog solution cannot be digital?”

- Type: Product demo. Format: Analog-to-digital wallet-to-phone match-cut demo
- Running: 16 days. Reach: #12 by reach of New Things Lab's 4 active ads
- Ad text: Handwritten notes don't lose to typed ones because of the writing. They lose on the finding. MEMO's scanner app runs OCR on your own device and turns your handwriting into searchable text. Write it b
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=976424151684452)

## Other tech and ai brands

- [The Pixel Case](https://tryvolume.app/working/ads/the-pixel-case.md): 4 live ads, longest 1,046 days
- [Alura.io](https://tryvolume.app/working/ads/alura-io.md): 4 live ads, longest 651 days
- [Xebec](https://tryvolume.app/working/ads/xebec.md): 5 live ads, longest 572 days
- [RoboForm Password Manager](https://tryvolume.app/working/ads/roboform-password-manager.md): 3 live ads, longest 517 days
- [Noteshelf 3](https://tryvolume.app/working/ads/noteshelf-3.md): 3 live ads, longest 336 days
- [Aneedfamily shop](https://tryvolume.app/working/ads/aneedfamily-shop.md): 5 live ads, longest 319 days
- [Baheey Gift](https://tryvolume.app/working/ads/baheey-gift.md): 4 live ads, longest 279 days
- [Ciro3D](https://tryvolume.app/working/ads/ciro3d.md): 5 live ads, longest 271 days

## See the creatives

The Volume library shows New Things Lab's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "New Things Lab")`.

## How this is measured

- Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
- "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
- A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

## FAQ

**What ads is New Things Lab running on Facebook and Instagram?**
3 ads qualify this week: “Meet ZONE, a quiet companion for focused work.” (product demo, 395 days); “A whiteboard in your wallet?” (product demo, 191 days); “Who said an analog solution cannot be digital?” (product demo, 16 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/new-things-lab.

**What is New Things Lab's longest-running ad?**
“Meet ZONE, a quiet companion for focused work.”, a product demo (tactile flip-timer desk setup montage) that has run 395 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1487772812531978

**What hooks does New Things Lab use in its ads?**
Its live ads open with “Meet ZONE, a quiet companion for focused work.”, “A whiteboard in your wallet?”, “Who said an analog solution cannot be digital?”.

**Which other tech and ai brands have ads that are working?**
The Pixel Case (4 live ads, longest 1,046 days), Alura.io (4 live ads, longest 651 days), Xebec (5 live ads, longest 572 days), RoboForm Password Manager (3 live ads, longest 517 days), Noteshelf 3 (3 live ads, longest 336 days). Every niche: https://tryvolume.app/working/ads.

**How do I see New Things Lab's ads myself?**
Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "New Things Lab").


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