# Motherhood with Kate ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/motherhood-with-kate Motherhood with Kate (family and pets, course) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 290 days: “OPTIMAL TOILET TRAINING PERIOD: 18-32 MONTHS”. The ad types it repeats: static, comparison, other. ## Motherhood with Kate's live ads, longest running first ### 1. “OPTIMAL TOILET TRAINING PERIOD: 18-32 MONTHS” - Type: Static. Format: Vintage anatomical poster + long-form confession - Running: 290 days. Reach: #3 by reach of Motherhood with Kate's 15 active ads - Ad text: Children who potty train after 32 months are 3x more likely to develop chronic constipation, urinary incontinence, or daytime accidents. I found this out two weeks after my daughter's 4th birthday. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1683615632620658) ### 2. “Only 4% of 2-year-olds in America are fully potty trained today.” - Type: Comparison. Format: 1950s vs Today historical regression conspiracy - Running: 290 days. Reach: #4 by reach of Motherhood with Kate's 15 active ads - [Meta Ad Library](https://www.facebook.com/ads/library/?id=915707924471583) ### 3. “I've worked in early childhood education for 11 years.” - Type: Other. Format: Daycare worker long-form storytime with candid photo - Running: 262 days. Reach: #1 by reach of Motherhood with Kate's 15 active ads - [Meta Ad Library](https://www.facebook.com/ads/library/?id=2402543790187559) ### 4. “Potty training pants are a SCAM!!” - Type: Testimonial. Format: Skeptic mom long-form diary + scam hook - Running: 198 days. Reach: #5 by reach of Motherhood with Kate's 15 active ads - Ad text: Potty training pants are a SCAM!! Who in their right mind would pay $21.00 for underwear?? I’m a full grown woman, I wouldn’t even spend that on my own pants, let alone for a 3 year old… That’s exa - [Meta Ad Library](https://www.facebook.com/ads/library/?id=987457800421649) ### 5. “My autistic son potty trained faster than most toddlers.” - Type: Testimonial. Format: Sensory disadvantage reframed as training superpower - Running: 195 days. Reach: #6 by reach of Motherhood with Kate's 15 active ads - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1321967583120951) ## Other family and pets brands - [West Michigan K9](https://tryvolume.app/working/ads/west-michigan-k9.md): 3 live ads, longest 2,159 days - [The Mellow Dog](https://tryvolume.app/working/ads/the-mellow-dog.md): 5 live ads, longest 1,073 days - [Ivan Balabanov](https://tryvolume.app/working/ads/ivan-balabanov.md): 4 live ads, longest 1,054 days - [Baby Knits](https://tryvolume.app/working/ads/baby-knits.md): 5 live ads, longest 775 days - [Paco&Pepper](https://tryvolume.app/working/ads/paco-and-pepper.md): 4 live ads, longest 742 days - [Catalyst Pet Natural Litter](https://tryvolume.app/working/ads/catalyst-pet-natural-litter.md): 5 live ads, longest 539 days - [BestMoney Pet Insurance](https://tryvolume.app/working/ads/bestmoney-pet-insurance.md): 4 live ads, longest 537 days - [Strolee Baby](https://tryvolume.app/working/ads/strolee-baby.md): 5 live ads, longest 460 days ## See the creatives The Volume library shows Motherhood with Kate's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Motherhood with Kate")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is Motherhood with Kate running on Facebook and Instagram?** 5 ads qualify this week: “OPTIMAL TOILET TRAINING PERIOD: 18-32 MONTHS” (static, 290 days); “Only 4% of 2-year-olds in America are fully potty trained today.” (comparison, 290 days); “I've worked in early childhood education for 11 years.” (other, 262 days); “Potty training pants are a SCAM!!” (testimonial, 198 days); “My autistic son potty trained faster than most toddlers.” (testimonial, 195 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/motherhood-with-kate. **What is Motherhood with Kate's longest-running ad?** “OPTIMAL TOILET TRAINING PERIOD: 18-32 MONTHS”, a static (vintage anatomical poster + long-form confession) that has run 290 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1683615632620658 **What hooks does Motherhood with Kate use in its ads?** Its live ads open with “OPTIMAL TOILET TRAINING PERIOD: 18-32 MONTHS”, “Only 4% of 2-year-olds in America are fully potty trained today.”, “I've worked in early childhood education for 11 years.”, “Potty training pants are a SCAM!!”. **Which other family and pets brands have ads that are working?** West Michigan K9 (3 live ads, longest 2,159 days), The Mellow Dog (5 live ads, longest 1,073 days), Ivan Balabanov (4 live ads, longest 1,054 days), Baby Knits (5 live ads, longest 775 days), Paco&Pepper (4 live ads, longest 742 days). Every niche: https://tryvolume.app/working/ads. **How do I see Motherhood with Kate's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Motherhood with Kate"). Your ad here and want it removed? Email support@tryvolume.app.