# Matt Evans ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/matt-evans Matt Evans (productivity and self-improvement, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 150 days: “This guy was weeks away from dying and had no idea until the Band caught it.” The ad types it repeats: podcast clip, comparison, motion graphics. ## Matt Evans's live ads, longest running first ### 1. “This guy was weeks away from dying and had no idea until the Band caught it.” - Type: Podcast clip. Format: Faux-podcast life-saving customer story - Running: 150 days. Reach: #7 by reach of Matt Evans's 9 active ads - Ad text: Your wearable should do more than show you charts. Most trackers tell you how you slept, how active you were, or what your heart rate did yesterday. But Hume Band 2.0 is built to help you understand - [Meta Ad Library](https://www.facebook.com/ads/library/?id=2023963911539453) ### 2. “Your scale might also be lying...” - Type: Comparison. Format: Two-scale live accuracy test vs DEXA - Running: 116 days, 5 versions. Reach: #13 by reach of Matt Evans's 9 active ads - Ad text: If you’re trying to get leaner, build muscle, or do any kind of body recomposition… your weight alone is a blunt tool. It tells you nothing about what’s actually happening underneath. You can be “stuc - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1324678399818338) ### 3. “Before you buy a Whoop, Oura, or Apple Watch...” - Type: Comparison. Format: Big-three competitor takedown on subscription and survival - Running: 85 days. Reach: #9 by reach of Matt Evans's 9 active ads - Ad text: Hume Band 2.0 just launched, and it’s not built like other wearables. Most trackers give you data. Hume Band 2.0 gives you direction. It tracks your sleep, recovery, stress, activity, heart health - [Meta Ad Library](https://www.facebook.com/ads/library/?id=3143104742541665) ### 4. “Meet the Hume band 2.0” - Type: Motion graphics. Format: Annual doctor cuff vs daily wearable - Running: 84 days. Reach: #8 by reach of Matt Evans's 9 active ads - Ad text: Data is useless without action. That’s why we built the Hume Band 2.0. By tracking heart health, blood pressure insights, and recovery, this band gives you a complete picture of your internal health. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1441099397898903) ### 5. “These are way too expensive.” - Type: Talking head. Format: Too expensive fake-out into ”Yes, it” listicle - Running: 81 days, 8 versions. Reach: #1 by reach of Matt Evans's 9 active ads - Ad text: Hume Band 2.0 is here for people who want more than a smartwatch. Apple Watch is great for notifications. Oura is known for sleep. Whoop is built around recovery. Hume Band 2.0 is built to connect t - [Meta Ad Library](https://www.facebook.com/ads/library/?id=2149018072323820) ## Other productivity and self-improvement brands - [SEL Power Pack](https://tryvolume.app/working/ads/sel-power-pack.md): 4 live ads, longest 1,160 days - [GalenLeather](https://tryvolume.app/working/ads/galenleather.md): 4 live ads, longest 1,111 days - [one sec app](https://tryvolume.app/working/ads/one-sec-app.md): 5 live ads, longest 1,074 days - [American Coaching Academy](https://tryvolume.app/working/ads/american-coaching-academy.md): 5 live ads, longest 945 days - [BodyFast Intermittent Fasting App](https://tryvolume.app/working/ads/bodyfast-intermittent-fasting-app.md): 5 live ads, longest 788 days - [Yesoul](https://tryvolume.app/working/ads/yesoul.md): 4 live ads, longest 621 days - [Cozy Hoome](https://tryvolume.app/working/ads/cozy-hoome.md): 4 live ads, longest 445 days - [laurel denise](https://tryvolume.app/working/ads/laurel-denise.md): 3 live ads, longest 403 days ## See the creatives The Volume library shows Matt Evans's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Matt Evans")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is Matt Evans running on Facebook and Instagram?** 5 ads qualify this week: “This guy was weeks away from dying and had no idea until the Band caught it.” (podcast clip, 150 days); “Your scale might also be lying...” (comparison, 116 days); “Before you buy a Whoop, Oura, or Apple Watch...” (comparison, 85 days); “Meet the Hume band 2.0” (motion graphics, 84 days); “These are way too expensive.” (talking head, 81 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/matt-evans. **What is Matt Evans's longest-running ad?** “This guy was weeks away from dying and had no idea until the Band caught it.”, a podcast clip (faux-podcast life-saving customer story) that has run 150 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=2023963911539453 **What hooks does Matt Evans use in its ads?** Its live ads open with “This guy was weeks away from dying and had no idea until the Band caught it.”, “Your scale might also be lying...”, “Before you buy a Whoop, Oura, or Apple Watch...”, “Meet the Hume band 2.0”. **Which other productivity and self-improvement brands have ads that are working?** SEL Power Pack (4 live ads, longest 1,160 days), GalenLeather (4 live ads, longest 1,111 days), one sec app (5 live ads, longest 1,074 days), American Coaching Academy (5 live ads, longest 945 days), BodyFast Intermittent Fasting App (5 live ads, longest 788 days). Every niche: https://tryvolume.app/working/ads. **How do I see Matt Evans's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Matt Evans"). Your ad here and want it removed? Email support@tryvolume.app.