# Little Spoon ads: what's working in its Facebook and Instagram ads, November 2026

Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/little-spoon

Little Spoon (food and nutrition, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 46 days: “As a pediatric dietitian, the biggest mistake I see parents making when starting solids isn't starting with purees, it's staying on them...” The ad types it repeats: lifestyle, static, testimonial.

## Little Spoon's live ads, longest running first

### 1. “As a pediatric dietitian, the biggest mistake I see parents making when starting solids isn't starting with purees, it's staying on them...”

- Type: Lifestyle. Format: Dietitian debunks puree myth with study
- Running: 46 days. Reach: #1 by reach of Little Spoon's 22 active ads
- Ad text: Starting solids can feel overwhelming with all the options and information we’re overloaded with as parents. Parents usually think the “mistake” they make when starting solids is starting with purée
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1049842241207054)

### 2. “WE’VE HAD A GOOD RIDE”

- Type: Static. Format: Fake breakup announcement Instagram Story bait-and-switch
- Running: 46 days. Reach: #5 by reach of Little Spoon's 22 active ads
- Ad text: So this is what they don't tell you about grocery store baby food. Grocery store baby food is often older than the baby it's made for. This is critical, because it's the most important nutrition you c
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1114715047748536)

### 3. “never thought I would admit it, but @littlespoon is worth every penny when you live with a 10 month old who consumes as much as a teenage...”

- Type: Testimonial. Format: Reluctant convert IG story haul
- Running: 46 days, 2 versions. Reach: #3 by reach of Little Spoon's 22 active ads
- Ad text: If you're a parent, you need Little Spoon in your life. Period. Delicious, healthy meals your kiddo will love delivered right to your door. Ready to simplify mealtime?
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=2102709820616659)

### 4. “Did you know Little Spoon became the first baby food brand in the U.S. with public testing standards?”

- Type: Lifestyle. Format: 500+ toxin public testing standard
- Running: 34 days. Reach: #7 by reach of Little Spoon's 22 active ads
- Ad text: At Little Spoon, we know how important the first 1,000 days are. That's why every batch of our baby recipes is tested for 500+ toxins and heavy metals, including lead, arsenic, cadmium and mercury.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=4492375051079638)

### 5. “IRON from Pear, Blueberry, Chickpea, Spinach + Rosemary is crucial for brain development at 6...”

- Type: Static. Format: Single-nutrient callout overlaid on open food
- Running: 32 days. Reach: #4 by reach of Little Spoon's 22 active ads
- Ad text: Your baby deserves the best. 🍓 Purees made with fruits, veggies + superfoods 💪 USDA organic + Clean Label Project Certified ⛔ No synthetic pesticides 🔑 Ingredients sourced from trusted farm partn
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=4603443176641633)

## Other food and nutrition brands

- [The Heavy Cup](https://tryvolume.app/working/ads/the-heavy-cup.md): 4 live ads, longest 957 days
- [Mason Genie](https://tryvolume.app/working/ads/mason-genie.md): 4 live ads, longest 706 days
- [Purity Coffee](https://tryvolume.app/working/ads/purity-coffee.md): 3 live ads, longest 706 days
- [Unjury- Medical Quality Protein](https://tryvolume.app/working/ads/unjury-medical-quality-protein.md): 3 live ads, longest 696 days
- [Made by Nacho](https://tryvolume.app/working/ads/made-by-nacho.md): 4 live ads, longest 426 days
- [Food Storage Tips](https://tryvolume.app/working/ads/food-storage-tips.md): 5 live ads, longest 384 days
- [ModifyHealth](https://tryvolume.app/working/ads/modifyhealth.md): 5 live ads, longest 341 days
- [Wellness Tips](https://tryvolume.app/working/ads/wellness-tips.md): 5 live ads, longest 315 days

## See the creatives

The Volume library shows Little Spoon's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Little Spoon")`.

## How this is measured

- Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
- "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
- A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

## FAQ

**What ads is Little Spoon running on Facebook and Instagram?**
5 ads qualify this week: “As a pediatric dietitian, the biggest mistake I see parents making when starting solids isn't starting with purees, it's staying on them...” (lifestyle, 46 days); “WE’VE HAD A GOOD RIDE” (static, 46 days); “never thought I would admit it, but @littlespoon is worth every penny when you live with a 10 month old who consumes as much as a teenage...” (testimonial, 46 days); “Did you know Little Spoon became the first baby food brand in the U.S. with public testing standards?” (lifestyle, 34 days); “IRON from Pear, Blueberry, Chickpea, Spinach + Rosemary is crucial for brain development at 6...” (static, 32 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/little-spoon.

**What is Little Spoon's longest-running ad?**
“As a pediatric dietitian, the biggest mistake I see parents making when starting solids isn't starting with purees, it's staying on them...”, a lifestyle (dietitian debunks puree myth with study) that has run 46 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1049842241207054

**What hooks does Little Spoon use in its ads?**
Its live ads open with “As a pediatric dietitian, the biggest mistake I see parents making when starting solids isn't starting with purees, it's staying on them...”, “WE’VE HAD A GOOD RIDE”, “never thought I would admit it, but @littlespoon is worth every penny when you live with a 10 month old who consumes as much as a teenage...”, “Did you know Little Spoon became the first baby food brand in the U.S. with public testing standards?”.

**Which other food and nutrition brands have ads that are working?**
The Heavy Cup (4 live ads, longest 957 days), Mason Genie (4 live ads, longest 706 days), Purity Coffee (3 live ads, longest 706 days), Unjury- Medical Quality Protein (3 live ads, longest 696 days), Made by Nacho (4 live ads, longest 426 days). Every niche: https://tryvolume.app/working/ads.

**How do I see Little Spoon's ads myself?**
Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Little Spoon").


Your ad here and want it removed? Email support@tryvolume.app.