# Freshpet ads: what's working in its Facebook and Instagram ads, November 2026

Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/freshpet

Freshpet (family and pets, physical product) has 4 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 178 days: ““I love Freshpet because the ingredients are real.” The ad types it repeats: testimonial, static, lifestyle.

## Freshpet's live ads, longest running first

### 1. ““I love Freshpet because the ingredients are real.”

- Type: Testimonial. Format: Dual-avatar pet and owner review card
- Running: 178 days. Reach: #2 by reach of Freshpet's 20 active ads
- Ad text: We believe all pets deserve fresh, real food that supports their health, happiness, and the moments you share together.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1248762567041791)

### 2. “Your Freshpet deliveries come with perks. 🐾”

- Type: Static. Format: Tagged subscription swag flat-lay
- Running: 63 days, 2 versions. Reach: #16 by reach of Freshpet's 20 active ads
- Ad text: Your Freshpet deliveries come with perks. 🐾 As you reach order milestones, you’ll unlock gifts like Freshpet gear, dog toys and more, just for being part of The Pack.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1777880083648285)

### 3. “Tender chicken.”

- Type: Lifestyle. Format: Human food commercial misdirection for dog food
- Running: 42 days, 4 versions. Reach: #6 by reach of Freshpet's 20 active ads
- Ad text: With real meat and veggies, it's easy to forget that Freshpet is for dogs 🤤 Sorry, humans!
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1060945833417672)

### 4. “Hear that? That's not the sound of fillers, or spray-on flavors”

- Type: Lifestyle. Format: Fridge door sound triggers dog sprint
- Running: 42 days, 4 versions. Reach: #12 by reach of Freshpet's 20 active ads
- Ad text: Freshpet means they'll come running every time they hear the fridge open. 👀
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=4246047088860908)

## Other family and pets brands

- [West Michigan K9](https://tryvolume.app/working/ads/west-michigan-k9.md): 3 live ads, longest 2,159 days
- [The Mellow Dog](https://tryvolume.app/working/ads/the-mellow-dog.md): 5 live ads, longest 1,073 days
- [Ivan Balabanov](https://tryvolume.app/working/ads/ivan-balabanov.md): 4 live ads, longest 1,054 days
- [Baby Knits](https://tryvolume.app/working/ads/baby-knits.md): 5 live ads, longest 775 days
- [Paco&Pepper](https://tryvolume.app/working/ads/paco-and-pepper.md): 4 live ads, longest 742 days
- [Catalyst Pet Natural Litter](https://tryvolume.app/working/ads/catalyst-pet-natural-litter.md): 5 live ads, longest 539 days
- [BestMoney Pet Insurance](https://tryvolume.app/working/ads/bestmoney-pet-insurance.md): 4 live ads, longest 537 days
- [Strolee Baby](https://tryvolume.app/working/ads/strolee-baby.md): 5 live ads, longest 460 days

## See the creatives

The Volume library shows Freshpet's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Freshpet")`.

## How this is measured

- Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
- "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
- A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

## FAQ

**What ads is Freshpet running on Facebook and Instagram?**
4 ads qualify this week: ““I love Freshpet because the ingredients are real.” (testimonial, 178 days); “Your Freshpet deliveries come with perks. 🐾” (static, 63 days); “Tender chicken.” (lifestyle, 42 days); “Hear that? That's not the sound of fillers, or spray-on flavors” (lifestyle, 42 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/freshpet.

**What is Freshpet's longest-running ad?**
““I love Freshpet because the ingredients are real.”, a testimonial (dual-avatar pet and owner review card) that has run 178 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1248762567041791

**What hooks does Freshpet use in its ads?**
Its live ads open with ““I love Freshpet because the ingredients are real.”, “Your Freshpet deliveries come with perks. 🐾”, “Tender chicken.”, “Hear that? That's not the sound of fillers, or spray-on flavors”.

**Which other family and pets brands have ads that are working?**
West Michigan K9 (3 live ads, longest 2,159 days), The Mellow Dog (5 live ads, longest 1,073 days), Ivan Balabanov (4 live ads, longest 1,054 days), Baby Knits (5 live ads, longest 775 days), Paco&Pepper (4 live ads, longest 742 days). Every niche: https://tryvolume.app/working/ads.

**How do I see Freshpet's ads myself?**
Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Freshpet").


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