# ExpressVPN ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/expressvpn ExpressVPN (tech and ai, service) has 3 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 77 days: “This could be the last targeted ad you'll ever see.” The ad types it repeats: static, talking head. ## ExpressVPN's live ads, longest running first ### 1. “This could be the last targeted ad you'll ever see.” - Type: Static. Format: Last targeted ad fourth-wall break - Running: 77 days. Reach: #1 by reach of ExpressVPN's 3 active ads - Ad text: Hackers hate us. Advertisers hate us. Your ISP really hates us. And we're perfectly fine with that :) ExpressVPN shields your data, your browsing history, and your location so nobody can profit off - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1050973360756394) ### 2. “Most people score higher than they expect.” - Type: Static. Format: Credit-score style diagnostic quiz funnel - Running: 77 days. Reach: #7 by reach of ExpressVPN's 3 active ads - Ad text: What's your privacy score? 🔍 5 quick questions to see how easily your online activity can be tracked. Take the quiz. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1712699423135595) ### 3. “People ask me how many VPN subscriptions my family needs.” - Type: Talking head. Format: One subscription covers whole household - Running: 74 days. Reach: #3 by reach of ExpressVPN's 3 active ads - Ad text: How many VPN subscriptions does a family actually need? Just one. A single ExpressVPN plan protects every device under your roof, phones, laptops, TVs, tablets, your partner's gear, all of it. No jug - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1071341612141918) ## Other tech and ai brands - [The Pixel Case](https://tryvolume.app/working/ads/the-pixel-case.md): 4 live ads, longest 1,046 days - [Alura.io](https://tryvolume.app/working/ads/alura-io.md): 4 live ads, longest 651 days - [Xebec](https://tryvolume.app/working/ads/xebec.md): 5 live ads, longest 572 days - [RoboForm Password Manager](https://tryvolume.app/working/ads/roboform-password-manager.md): 3 live ads, longest 517 days - [New Things Lab](https://tryvolume.app/working/ads/new-things-lab.md): 3 live ads, longest 395 days - [Noteshelf 3](https://tryvolume.app/working/ads/noteshelf-3.md): 3 live ads, longest 336 days - [Aneedfamily shop](https://tryvolume.app/working/ads/aneedfamily-shop.md): 5 live ads, longest 319 days - [Baheey Gift](https://tryvolume.app/working/ads/baheey-gift.md): 4 live ads, longest 279 days ## See the creatives The Volume library shows ExpressVPN's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "ExpressVPN")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is ExpressVPN running on Facebook and Instagram?** 3 ads qualify this week: “This could be the last targeted ad you'll ever see.” (static, 77 days); “Most people score higher than they expect.” (static, 77 days); “People ask me how many VPN subscriptions my family needs.” (talking head, 74 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/expressvpn. **What is ExpressVPN's longest-running ad?** “This could be the last targeted ad you'll ever see.”, a static (last targeted ad fourth-wall break) that has run 77 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1050973360756394 **What hooks does ExpressVPN use in its ads?** Its live ads open with “This could be the last targeted ad you'll ever see.”, “Most people score higher than they expect.”, “People ask me how many VPN subscriptions my family needs.”. **Which other tech and ai brands have ads that are working?** The Pixel Case (4 live ads, longest 1,046 days), Alura.io (4 live ads, longest 651 days), Xebec (5 live ads, longest 572 days), RoboForm Password Manager (3 live ads, longest 517 days), New Things Lab (3 live ads, longest 395 days). Every niche: https://tryvolume.app/working/ads. **How do I see ExpressVPN's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "ExpressVPN"). Your ad here and want it removed? Email support@tryvolume.app.