# Emma's Mom Hacks ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/emma-s-mom-hacks Emma's Mom Hacks (family and pets, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 394 days: “after having loads of water tipped on them”. The ad types it repeats: talking head, before and after, comparison. ## Emma's Mom Hacks's live ads, longest running first ### 1. “after having loads of water tipped on them” - Type: Talking head. Format: Sink faucet stress-test for training underwear - Running: 394 days. Reach: #3 by reach of Emma's Mom Hacks's 14 active ads - Ad text: "My toddler had 7 accidents in one day, it was exhausting and stressful for both of us..." Tired of constant accidents and messy clean-ups? It’s time to give your child the confidence of wearing rea - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1372065661532013) ### 2. “My son is 4 and a half and he's STILL in diapers full-time.” - Type: Before and after. Format: Text-free wet couch vs dry couch split - Running: 375 days. Reach: #4 by reach of Emma's Mom Hacks's 14 active ads - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1870030930217103) ### 3. “My son (26mo) potty trained in 3 days, while his older sister took almost a year. Here's what we did differently...” - Type: Comparison. Format: Lo-fi floor photo + Reddit-style story - Running: 337 days. Reach: #1 by reach of Emma's Mom Hacks's 14 active ads - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1117879153560975) ### 4. “If you're starting potty training soon, save this.” - Type: Lifestyle. Format: One-year-old potty awareness reframe - Running: 244 days, 2 versions. Reach: #12 by reach of Emma's Mom Hacks's 14 active ads - Ad text: Still waiting until two or three to start? Still using diapers that absorb everything instantly? Still thinking one is too early for body awareness? Heres what I learned starting at one... - [Meta Ad Library](https://www.facebook.com/ads/library/?id=931196126224723) ### 5. “DO NOT buy Amazon potty training pants!!” - Type: Comparison. Format: Wet-pants split photo + cheap-dupe regret story - Running: 158 days. Reach: #2 by reach of Emma's Mom Hacks's 14 active ads - Ad text: DO NOT buy Amazon potty training pants!! Not unless you want to be cleaning up puddles from the floor 5 times a day. I should've just started with the UpAiry ones. It would've saved me a lot of str - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1335344628550873) ## Other family and pets brands - [West Michigan K9](https://tryvolume.app/working/ads/west-michigan-k9.md): 3 live ads, longest 2,159 days - [The Mellow Dog](https://tryvolume.app/working/ads/the-mellow-dog.md): 5 live ads, longest 1,073 days - [Ivan Balabanov](https://tryvolume.app/working/ads/ivan-balabanov.md): 4 live ads, longest 1,054 days - [Baby Knits](https://tryvolume.app/working/ads/baby-knits.md): 5 live ads, longest 775 days - [Paco&Pepper](https://tryvolume.app/working/ads/paco-and-pepper.md): 4 live ads, longest 742 days - [Catalyst Pet Natural Litter](https://tryvolume.app/working/ads/catalyst-pet-natural-litter.md): 5 live ads, longest 539 days - [BestMoney Pet Insurance](https://tryvolume.app/working/ads/bestmoney-pet-insurance.md): 4 live ads, longest 537 days - [Strolee Baby](https://tryvolume.app/working/ads/strolee-baby.md): 5 live ads, longest 460 days ## See the creatives The Volume library shows Emma's Mom Hacks's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Emma's Mom Hacks")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is Emma's Mom Hacks running on Facebook and Instagram?** 5 ads qualify this week: “after having loads of water tipped on them” (talking head, 394 days); “My son is 4 and a half and he's STILL in diapers full-time.” (before and after, 375 days); “My son (26mo) potty trained in 3 days, while his older sister took almost a year. Here's what we did differently...” (comparison, 337 days); “If you're starting potty training soon, save this.” (lifestyle, 244 days); “DO NOT buy Amazon potty training pants!!” (comparison, 158 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/emma-s-mom-hacks. **What is Emma's Mom Hacks's longest-running ad?** “after having loads of water tipped on them”, a talking head (sink faucet stress-test for training underwear) that has run 394 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1372065661532013 **What hooks does Emma's Mom Hacks use in its ads?** Its live ads open with “after having loads of water tipped on them”, “My son is 4 and a half and he's STILL in diapers full-time.”, “My son (26mo) potty trained in 3 days, while his older sister took almost a year. Here's what we did differently...”, “If you're starting potty training soon, save this.”. **Which other family and pets brands have ads that are working?** West Michigan K9 (3 live ads, longest 2,159 days), The Mellow Dog (5 live ads, longest 1,073 days), Ivan Balabanov (4 live ads, longest 1,054 days), Baby Knits (5 live ads, longest 775 days), Paco&Pepper (4 live ads, longest 742 days). Every niche: https://tryvolume.app/working/ads. **How do I see Emma's Mom Hacks's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Emma's Mom Hacks"). Your ad here and want it removed? Email support@tryvolume.app.