# Dr. Becky at Good Inside ads: what's working in its Facebook and Instagram ads, November 2026

Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/dr-becky-at-good-inside

Dr. Becky at Good Inside (family and pets, online tool) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 67 days: “The worst part about having a defiant kid isn't actually their bad behavior, I want to be honest.” The ad types it repeats: founder to camera, static, podcast clip.

## Dr. Becky at Good Inside's live ads, longest running first

### 1. “The worst part about having a defiant kid isn't actually their bad behavior, I want to be honest.”

- Type: Founder to camera. Format: Naming the unspoken parental shame
- Running: 67 days, 2 versions. Reach: #2 by reach of Dr. Becky at Good Inside's 17 active ads
- Ad text: You and your child deserve an approach that works.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=2926509101032099)

### 2. “This is for the parent who feels held hostage at night in their kid's bedroom.”

- Type: Founder to camera. Format: Reframing sleep training as separation confidence
- Running: 67 days. Reach: #4 by reach of Dr. Becky at Good Inside's 17 active ads
- Ad text: There’s nothing quite like parenting all day… and then having to deal with bedtime protests, meltdowns, and nighttime wake-ups. Take the stress out of sleep with Good Inside Membership. Our Sleep Wor
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=4100353320095460)

### 3. “Bedtime shouldn't feel like being held hostage every night.”

- Type: Static. Format: Bedtime hostage root-cause reframe card
- Running: 66 days. Reach: #5 by reach of Dr. Becky at Good Inside's 17 active ads
- Ad text: Struggling with protests at bedtime and middle of the night wakeups? Try the Good Inside approach.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1584867479710142)

### 4. “If you're dealing with difficult behaviors from your kid, you have to stop going to consequences and punishments as the first thing.”

- Type: Podcast clip. Format: Faux-podcast contrarian expert monologue
- Running: 48 days. Reach: #8 by reach of Dr. Becky at Good Inside's 17 active ads
- Ad text: Stop the daily power struggles and build connection instead.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1098757075920967)

### 5. “Do you have a kid who refuses to listen to anything you say?”

- Type: Founder to camera. Format: Blame generic advice, reframe 'defiant' into 3 traits
- Running: 47 days. Reach: #1 by reach of Dr. Becky at Good Inside's 17 active ads
- Ad text: Tired of parenting advice that backfires with your "strong-willed" kid? Stop the daily battles and build connection instead. Join Good Inside to get started.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1124167813888404)

## Other family and pets brands

- [West Michigan K9](https://tryvolume.app/working/ads/west-michigan-k9.md): 3 live ads, longest 2,159 days
- [The Mellow Dog](https://tryvolume.app/working/ads/the-mellow-dog.md): 5 live ads, longest 1,073 days
- [Ivan Balabanov](https://tryvolume.app/working/ads/ivan-balabanov.md): 4 live ads, longest 1,054 days
- [Baby Knits](https://tryvolume.app/working/ads/baby-knits.md): 5 live ads, longest 775 days
- [Paco&Pepper](https://tryvolume.app/working/ads/paco-and-pepper.md): 4 live ads, longest 742 days
- [Catalyst Pet Natural Litter](https://tryvolume.app/working/ads/catalyst-pet-natural-litter.md): 5 live ads, longest 539 days
- [BestMoney Pet Insurance](https://tryvolume.app/working/ads/bestmoney-pet-insurance.md): 4 live ads, longest 537 days
- [Strolee Baby](https://tryvolume.app/working/ads/strolee-baby.md): 5 live ads, longest 460 days

## See the creatives

The Volume library shows Dr. Becky at Good Inside's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Dr. Becky at Good Inside")`.

## How this is measured

- Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
- "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
- A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

## FAQ

**What ads is Dr. Becky at Good Inside running on Facebook and Instagram?**
5 ads qualify this week: “The worst part about having a defiant kid isn't actually their bad behavior, I want to be honest.” (founder to camera, 67 days); “This is for the parent who feels held hostage at night in their kid's bedroom.” (founder to camera, 67 days); “Bedtime shouldn't feel like being held hostage every night.” (static, 66 days); “If you're dealing with difficult behaviors from your kid, you have to stop going to consequences and punishments as the first thing.” (podcast clip, 48 days); “Do you have a kid who refuses to listen to anything you say?” (founder to camera, 47 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/dr-becky-at-good-inside.

**What is Dr. Becky at Good Inside's longest-running ad?**
“The worst part about having a defiant kid isn't actually their bad behavior, I want to be honest.”, a founder to camera (naming the unspoken parental shame) that has run 67 days in 2 versions. Meta Ad Library: https://www.facebook.com/ads/library/?id=2926509101032099

**What hooks does Dr. Becky at Good Inside use in its ads?**
Its live ads open with “The worst part about having a defiant kid isn't actually their bad behavior, I want to be honest.”, “This is for the parent who feels held hostage at night in their kid's bedroom.”, “Bedtime shouldn't feel like being held hostage every night.”, “If you're dealing with difficult behaviors from your kid, you have to stop going to consequences and punishments as the first thing.”.

**Which other family and pets brands have ads that are working?**
West Michigan K9 (3 live ads, longest 2,159 days), The Mellow Dog (5 live ads, longest 1,073 days), Ivan Balabanov (4 live ads, longest 1,054 days), Baby Knits (5 live ads, longest 775 days), Paco&Pepper (4 live ads, longest 742 days). Every niche: https://tryvolume.app/working/ads.

**How do I see Dr. Becky at Good Inside's ads myself?**
Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Dr. Becky at Good Inside").


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