# Compare Rates Today ads: what's working in its Facebook and Instagram ads, November 2026

Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/compare-rates-today

Compare Rates Today (home and real estate, service) has 4 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 174 days: “I paid $1,041 for home insurance last year”. The ad types it repeats: talking head.

## Compare Rates Today's live ads, longest running first

### 1. “I paid $1,041 for home insurance last year”

- Type: Talking head. Format: Exact dollar amount overpayment confession
- Running: 174 days, 2 versions. Reach: #9 by reach of Compare Rates Today's 15 active ads
- Ad text: If you haven't checked your rate in 6 months or more, you could be overpaying for home insurance by as much as $1,000 per year.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1322543799855170)

### 2. “Wait! Before you renew your home insurance, watch this”

- Type: Talking head. Format: Front-yard homeowner $214-to-$60 bill drop
- Running: 125 days, 2 versions. Reach: #6 by reach of Compare Rates Today's 15 active ads
- Ad text: You could be overpaying for home insurance by up to $1,000 PER YEAR.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1006306238838228)

### 3. “Wait! Don't pay your next car insurance bill until you see this.”

- Type: Talking head. Format: Green-screen head over interactive-looking pricing card
- Running: 48 days, 2 versions. Reach: #4 by reach of Compare Rates Today's 15 active ads
- Ad text: I can't believe this exists...
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1119093231072271)

### 4. “Stop! Don't pay your next home insurance bill until you see this.”

- Type: Talking head. Format: Greenscreen spokesperson over fake interactive age-selector
- Running: 46 days, 2 versions. Reach: #15 by reach of Compare Rates Today's 15 active ads
- Ad text: This website is helping homeowners save up to $1,000 PER YEAR on insurance. 🤯
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=2539030359896515)

## Other home and real estate brands

- [Vanspace 3D](https://tryvolume.app/working/ads/vanspace-3d.md): 5 live ads, longest 1,419 days
- [Scentify](https://tryvolume.app/working/ads/scentify.md): 3 live ads, longest 796 days
- [Steelmade](https://tryvolume.app/working/ads/steelmade.md): 4 live ads, longest 644 days
- [Call to Leap](https://tryvolume.app/working/ads/call-to-leap.md): 5 live ads, longest 564 days
- [DreamCloud Sleep](https://tryvolume.app/working/ads/dreamcloud-sleep.md): 5 live ads, longest 466 days
- [SmartWings](https://tryvolume.app/working/ads/smartwings.md): 4 live ads, longest 454 days
- [Mint Cleaning](https://tryvolume.app/working/ads/mint-cleaning.md): 4 live ads, longest 433 days
- [Awara Sleep](https://tryvolume.app/working/ads/awara-sleep.md): 3 live ads, longest 431 days

## See the creatives

The Volume library shows Compare Rates Today's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Compare Rates Today")`.

## How this is measured

- Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
- "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
- A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

## FAQ

**What ads is Compare Rates Today running on Facebook and Instagram?**
4 ads qualify this week: “I paid $1,041 for home insurance last year” (talking head, 174 days); “Wait! Before you renew your home insurance, watch this” (talking head, 125 days); “Wait! Don't pay your next car insurance bill until you see this.” (talking head, 48 days); “Stop! Don't pay your next home insurance bill until you see this.” (talking head, 46 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/compare-rates-today.

**What is Compare Rates Today's longest-running ad?**
“I paid $1,041 for home insurance last year”, a talking head (exact dollar amount overpayment confession) that has run 174 days in 2 versions. Meta Ad Library: https://www.facebook.com/ads/library/?id=1322543799855170

**What hooks does Compare Rates Today use in its ads?**
Its live ads open with “I paid $1,041 for home insurance last year”, “Wait! Before you renew your home insurance, watch this”, “Wait! Don't pay your next car insurance bill until you see this.”, “Stop! Don't pay your next home insurance bill until you see this.”.

**Which other home and real estate brands have ads that are working?**
Vanspace 3D (5 live ads, longest 1,419 days), Scentify (3 live ads, longest 796 days), Steelmade (4 live ads, longest 644 days), Call to Leap (5 live ads, longest 564 days), DreamCloud Sleep (5 live ads, longest 466 days). Every niche: https://tryvolume.app/working/ads.

**How do I see Compare Rates Today's ads myself?**
Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Compare Rates Today").


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