# Birdie & Louie ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/birdie-and-louie Birdie & Louie (family and pets, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 233 days: “quality food for your pets”. The ad types it repeats: product demo, listicle, static. ## Birdie & Louie's live ads, longest running first ### 1. “quality food for your pets” - Type: Product demo. Format: ASMR multi-cat feeding prep and taste-test - Running: 233 days. Reach: #6 by reach of Birdie & Louie's 13 active ads - Ad text: We just tried Birdie and Louie's wet food and the kitties are OBSESSED! Papaya in cat food? Who knew it helped prevent hairballs?! Mind. Blown. They have other varieties like tuna+pineapple and tun - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1456109216163836) ### 2. “I researched Birdie and Louie the cat food company so you don't have to and here's what I learned.” - Type: Listicle. Format: 'I researched this brand' 4-point investigation - Running: 226 days, 2 versions. Reach: #11 by reach of Birdie & Louie's 13 active ads - Ad text: 5 Reasons I Switched My Cat to Birdie & Louie Cat Food (and Never Looked Back) 1️⃣ Picky-Eater Approved, My cat actually runs to the bowl now. 2️⃣ Happy Tummy, The tuna + pineapple variety helps s - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1276408587929452) ### 3. “Have you heard of the cat food that helps with picky eating, digestive issues, and even HAIRBALLS?!” - Type: Static. Format: Pet choosing its own variety box - Running: 182 days. Reach: #2 by reach of Birdie & Louie's 13 active ads - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1696882741582453) ### 4. “CAT PUKING AFTER MEALS?” - Type: Static. Format: Visceral symptom callout with fruit-enzyme mechanism - Running: 153 days. Reach: #3 by reach of Birdie & Louie's 13 active ads - Ad text: Have you heard of the cat food that helps with puking after meals, digestive issues, and even HAIRBALLS?! Birdie and Louie cat food is unique because it's the only cat food on the market that combine - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1483715092851563) ### 5. “I stopped buying big corporation cat food, and now I buy it from two guys in Alabama. Here's why.” - Type: Listicle. Format: Conglomerate ownership chart vs family-owned pet food - Running: 119 days, 2 versions. Reach: #1 by reach of Birdie & Louie's 13 active ads - Ad text: 5 Reasons I Switched My Cat to Birdie & Louie Cat Food (and Never Looked Back) 1️⃣ Picky-Eater Approved, My cat actually runs to the bowl now. 2️⃣ Happy Tummy, The tuna + pineapple variety helps s - [Meta Ad Library](https://www.facebook.com/ads/library/?id=2562643014179326) ## Other family and pets brands - [West Michigan K9](https://tryvolume.app/working/ads/west-michigan-k9.md): 3 live ads, longest 2,159 days - [The Mellow Dog](https://tryvolume.app/working/ads/the-mellow-dog.md): 5 live ads, longest 1,073 days - [Ivan Balabanov](https://tryvolume.app/working/ads/ivan-balabanov.md): 4 live ads, longest 1,054 days - [Baby Knits](https://tryvolume.app/working/ads/baby-knits.md): 5 live ads, longest 775 days - [Paco&Pepper](https://tryvolume.app/working/ads/paco-and-pepper.md): 4 live ads, longest 742 days - [Catalyst Pet Natural Litter](https://tryvolume.app/working/ads/catalyst-pet-natural-litter.md): 5 live ads, longest 539 days - [BestMoney Pet Insurance](https://tryvolume.app/working/ads/bestmoney-pet-insurance.md): 4 live ads, longest 537 days - [Strolee Baby](https://tryvolume.app/working/ads/strolee-baby.md): 5 live ads, longest 460 days ## See the creatives The Volume library shows Birdie & Louie's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Birdie & Louie")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is Birdie & Louie running on Facebook and Instagram?** 5 ads qualify this week: “quality food for your pets” (product demo, 233 days); “I researched Birdie and Louie the cat food company so you don't have to and here's what I learned.” (listicle, 226 days); “Have you heard of the cat food that helps with picky eating, digestive issues, and even HAIRBALLS?!” (static, 182 days); “CAT PUKING AFTER MEALS?” (static, 153 days); “I stopped buying big corporation cat food, and now I buy it from two guys in Alabama. Here's why.” (listicle, 119 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/birdie-and-louie. **What is Birdie & Louie's longest-running ad?** “quality food for your pets”, a product demo (asmr multi-cat feeding prep and taste-test) that has run 233 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1456109216163836 **What hooks does Birdie & Louie use in its ads?** Its live ads open with “quality food for your pets”, “I researched Birdie and Louie the cat food company so you don't have to and here's what I learned.”, “Have you heard of the cat food that helps with picky eating, digestive issues, and even HAIRBALLS?!”, “CAT PUKING AFTER MEALS?”. **Which other family and pets brands have ads that are working?** West Michigan K9 (3 live ads, longest 2,159 days), The Mellow Dog (5 live ads, longest 1,073 days), Ivan Balabanov (4 live ads, longest 1,054 days), Baby Knits (5 live ads, longest 775 days), Paco&Pepper (4 live ads, longest 742 days). Every niche: https://tryvolume.app/working/ads. **How do I see Birdie & Louie's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Birdie & Louie"). Your ad here and want it removed? Email support@tryvolume.app.