# Bank of America ads: what's working in its Facebook and Instagram ads, November 2026

Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/bank-of-america

Bank of America (money, service) has 4 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 52 days: “Meet Nila Y.” The ad types it repeats: other, listicle, lifestyle.

## Bank of America's live ads, longest running first

### 1. “Meet Nila Y.”

- Type: Other. Format: Employee hobby outfit-transition jump cuts
- Running: 52 days. Reach: #8 by reach of Bank of America's 19 active ads
- Ad text: Nila is more than a BofA business support executive. Whether she’s exploring a new destination or volunteering in her community, she brings people together wherever she goes. What would you like the p
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1335129465154554)

### 2. “Meet the friend group: 6% Cash Back Offer”

- Type: Listicle. Format: 'Meet the friend group' persona cash-back breakdown
- Running: 41 days. Reach: #2 by reach of Bank of America's 19 active ads
- Ad text: With 6% cash back for the first year in the category of your choice, there's even more to celebrate.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=991712239995948)

### 3. “I used to talk myself out of things all the time.”

- Type: Lifestyle. Format: Recipe prep as self-improvement financial metaphor
- Running: 41 days. Reach: #1 by reach of Bank of America's 19 active ads
- Ad text: #ad Natasha Greene brings new meaning to spicing things up. With BofA Rewards™, trying new recipes is a little more rewarding.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=2509381926220566)

### 4. “I felt a chill in the city today, make that two.”

- Type: Talking head. Format: Doodle-to-reality instant online shopping room makeover
- Running: 41 days, 2 versions. Reach: #12 by reach of Bank of America's 19 active ads
- Ad text: Liza Koshy’s been known to keep things cool, and this season will be no different with the help of her Bank of America® Customized Cash Rewards Visa® card.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=2580705589038826)

## Other money brands

- [Stack App](https://tryvolume.app/working/ads/stack-app.md): 3 live ads, longest 1,684 days
- [Veteran Debt Assistance](https://tryvolume.app/working/ads/veteran-debt-assistance.md): 4 live ads, longest 651 days
- [Dave Ramsey](https://tryvolume.app/working/ads/dave-ramsey.md): 3 live ads, longest 468 days
- [Freedom Debt Relief](https://tryvolume.app/working/ads/freedom-debt-relief.md): 5 live ads, longest 387 days
- [Kikoff](https://tryvolume.app/working/ads/kikoff.md): 5 live ads, longest 279 days
- [Jeff Bishop](https://tryvolume.app/working/ads/jeff-bishop.md): 3 live ads, longest 234 days
- [Chase](https://tryvolume.app/working/ads/chase.md): 3 live ads, longest 182 days
- [Albert](https://tryvolume.app/working/ads/albert.md): 4 live ads, longest 181 days

## See the creatives

The Volume library shows Bank of America's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Bank of America")`.

## How this is measured

- Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
- "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
- A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

## FAQ

**What ads is Bank of America running on Facebook and Instagram?**
4 ads qualify this week: “Meet Nila Y.” (other, 52 days); “Meet the friend group: 6% Cash Back Offer” (listicle, 41 days); “I used to talk myself out of things all the time.” (lifestyle, 41 days); “I felt a chill in the city today, make that two.” (talking head, 41 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/bank-of-america.

**What is Bank of America's longest-running ad?**
“Meet Nila Y.”, a other (employee hobby outfit-transition jump cuts) that has run 52 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1335129465154554

**What hooks does Bank of America use in its ads?**
Its live ads open with “Meet Nila Y.”, “Meet the friend group: 6% Cash Back Offer”, “I used to talk myself out of things all the time.”, “I felt a chill in the city today, make that two.”.

**Which other money brands have ads that are working?**
Stack App (3 live ads, longest 1,684 days), Veteran Debt Assistance (4 live ads, longest 651 days), Dave Ramsey (3 live ads, longest 468 days), Freedom Debt Relief (5 live ads, longest 387 days), Kikoff (5 live ads, longest 279 days). Every niche: https://tryvolume.app/working/ads.

**How do I see Bank of America's ads myself?**
Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Bank of America").


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