# AppFolio ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/appfolio AppFolio (home and real estate, app) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 28 days: “39% of renters plan to move, (up 4% from 2025). What's your retention plan?” The ad types it repeats: other, static, testimonial. ## AppFolio's live ads, longest running first ### 1. “39% of renters plan to move, (up 4% from 2025). What's your retention plan?” - Type: Other. Format: Oversized industry threat stat into lead magnet - Running: 28 days, 3 versions. Reach: #15 by reach of AppFolio's 11 active ads - Ad text: Discover strategies to improve retention and stand out from competitors in a slow-growth market. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1114854627586620) ### 2. “Your Data, One Question Away.” - Type: Static. Format: Blurred UI with clickable tour modal - Running: 28 days, 3 versions. Reach: #7 by reach of AppFolio's 11 active ads - Ad text: One prompt replaces hours of exports and pivot tables. Take the Realm-X Assistant product tour. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1491020359837042) ### 3. “From Check-Ins to Checkmarks” - Type: Static. Format: Blurred UI with fake tour button - Running: 28 days, 3 versions. Reach: #4 by reach of AppFolio's 11 active ads - Ad text: Chasing signatures and utility confirmations? AppFolio Resident Onboarding Lift ends that. See how. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1757350378877006) ### 4. “Busywork: Handled. Control: Never Left Your Hands.” - Type: Static. Format: Blurred UI tour modal with objection-handling headline - Running: 28 days, 3 versions. Reach: #1 by reach of AppFolio's 11 active ads - Ad text: Renewals, collections, unit turns. Set the process, AppFolio Realm-X Flows keeps it moving. See how. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=2062345855153670) ### 5. “WELCOME TO AFFORDABLE HOUSING THAT WORKS LIKE THE REST OF YOUR PORTFOLIO” - Type: Testimonial. Format: Enterprise customer credentialing with niche value prop - Running: 11 days, 3 versions. Reach: #10 by reach of AppFolio's 11 active ads - Ad text: You didn't get into affordable housing to chase paperwork. You got into it to open doors. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=4667106730188646) ## Other home and real estate brands - [Vanspace 3D](https://tryvolume.app/working/ads/vanspace-3d.md): 5 live ads, longest 1,419 days - [Scentify](https://tryvolume.app/working/ads/scentify.md): 3 live ads, longest 796 days - [Steelmade](https://tryvolume.app/working/ads/steelmade.md): 4 live ads, longest 644 days - [Call to Leap](https://tryvolume.app/working/ads/call-to-leap.md): 5 live ads, longest 564 days - [DreamCloud Sleep](https://tryvolume.app/working/ads/dreamcloud-sleep.md): 5 live ads, longest 466 days - [SmartWings](https://tryvolume.app/working/ads/smartwings.md): 4 live ads, longest 454 days - [Mint Cleaning](https://tryvolume.app/working/ads/mint-cleaning.md): 4 live ads, longest 433 days - [Awara Sleep](https://tryvolume.app/working/ads/awara-sleep.md): 3 live ads, longest 431 days ## See the creatives The Volume library shows AppFolio's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "AppFolio")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is AppFolio running on Facebook and Instagram?** 5 ads qualify this week: “39% of renters plan to move, (up 4% from 2025). What's your retention plan?” (other, 28 days); “Your Data, One Question Away.” (static, 28 days); “From Check-Ins to Checkmarks” (static, 28 days); “Busywork: Handled. Control: Never Left Your Hands.” (static, 28 days); “WELCOME TO AFFORDABLE HOUSING THAT WORKS LIKE THE REST OF YOUR PORTFOLIO” (testimonial, 11 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/appfolio. **What is AppFolio's longest-running ad?** “39% of renters plan to move, (up 4% from 2025). What's your retention plan?”, a other (oversized industry threat stat into lead magnet) that has run 28 days in 3 versions. Meta Ad Library: https://www.facebook.com/ads/library/?id=1114854627586620 **What hooks does AppFolio use in its ads?** Its live ads open with “39% of renters plan to move, (up 4% from 2025). What's your retention plan?”, “Your Data, One Question Away.”, “From Check-Ins to Checkmarks”, “Busywork: Handled. Control: Never Left Your Hands.”. **Which other home and real estate brands have ads that are working?** Vanspace 3D (5 live ads, longest 1,419 days), Scentify (3 live ads, longest 796 days), Steelmade (4 live ads, longest 644 days), Call to Leap (5 live ads, longest 564 days), DreamCloud Sleep (5 live ads, longest 466 days). Every niche: https://tryvolume.app/working/ads. **How do I see AppFolio's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "AppFolio"). Your ad here and want it removed? Email support@tryvolume.app.